SMG Blog

Building a Personal Brand After College

You have 100% control over your personal brand. It’s the story you get to write, the narrative you want about yourself out in the world. Your brand is one of the only things you can control in your personal and professional life which is why making sacrifices for it at a young age is so […]

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19 Things Executives Should Do To Refresh Their Executive Visibility in 2019

  • by Sabel Harris
  • Feb 15, 2019

As we begin wrapping up the second month of 2019 and potentially begin our own spring cleaning, there’s still the newness around to push us towards improving and setting the best goals for the year. You’ve set your company-wide goals or department goals and you’ve worked with your team to set their own professional goals, […]

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Headshot Tips for Executives

  • by Sabel Harris
  • Jan 23, 2019

At the start of a new year, we encourage you to take stock of your digital presence and find the areas that require a refresh. Maybe you’ve changed roles, or you’ve lead your company to develop a streamlined vision and mission; if any of these, then update your LinkedIn experience and descriptions to show that. […]

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Customer Centricity

  • by Mack McKelvey
  • Jan 07, 2019

We have entered the era of centricity. The end game is to create a consistent, compelling, on-brand experience for consumers. A few months ago, I had the pleasure of sitting with global marketing executives Kelley Coleman Walton, Under Armour; Molly Catalano, Five Guys; and Ashley Dellavalle Jung, Stella Valle to discuss the challenges and opportunities […]

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5 Lessons From Advertising Week 2018 To Take Into 2019

  • by Sabel Harris
  • Nov 19, 2018

Over a month ago, I had the opportunity to go to my first Advertising Week. Although this was a “first,” it wasn’t a first major marketing conference I had gone to. I was half-expecting to take away similar ideas like I always have after events like this; however, I took away much more. I was […]

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Bring Passion To What You Do

  • by Mack McKelvey
  • Nov 15, 2018

I was incredibly flattered when Catherine Tabor, Founder/CEO, Sparkfly, included me in her recent YSF Magazine article, “Women Are Underestimated in Business—Here’s What You Can Do About it”. She includes a list of ten things that women can do to persevere; and, she includes examples of women who live those ten attributes. Catherine names me […]

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The Power of Voice in the Age of #MeToo

  • by Mack McKelvey
  • Nov 02, 2018

Fast Company recently ran an article on how senior professional women mentor in the age of #MeToo. A few of the quotes from the article that most resonated with me include: TEACH THEM WHEN IT IS TIME TO SPEAK UP Growing up in a Chinese household, Gladys Kong was instilled to keep mum with her opinion, especially as […]

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These 5 Journalist Tips Will Help Uncover Your Company’s Stories

  • by Kate Kaye
  • Jun 28, 2018

It turns out reporters aren’t the only ones who have to go digging for stories. I volunteer at a wildlife rescue organization in my home of Portland, Oregon and I had to laugh the other day when someone from the communications team there lamented, “We don’t always find out about all the great stories here.” […]

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Diversity Goals? Rethink that College Degree Requirement

  • by Kate Kaye
  • Aug 28, 2017

“I thought tech was a meritocracy.” A tech CEO I heard speak recently shared this revelation, noting that he’d since realized he was…umm…wrong. Hey, a lot of us were inculcated from a young age with the notion that to achieve a life goal — whether it be to go to law school, own a restaurant […]

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My New Vantage Point at SalientMG

  • by Kate Kaye
  • Aug 23, 2017

As a business reporter since before the dot com bust (That’s B.C. — Before Cellphone), I’ve chronicled the evolution of digital media and marketing — from the early days of ad networks and behavioral targeting to today’s rapidly-moving mobile location data, IoT and AI sectors. My nearly two-decade reporting career immersed me in a dizzying […]

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