SMG Blog

Always Be Connecting: The Credentialed with Jonathan Stephen

  • by Kate Kaye
  • Nov 14, 2017

Creating great technologies requires not just great programmers, software and hardware developers and product designers, but people who help turn those devices, bots, websites, software and apps into something people understand and use. That’s a specialty of Jonathan Stephen, Ecommerce Manager at Norwegian Cruise Line and a veteran in the mobile space. He knows a […]

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How Profit Drives Tech Events to Ignore Under-represented Voices

  • by Kate Kaye
  • Oct 10, 2017

If attendees are really only there to schmooze, why should content planners care who’s on stage for the Mobile ROI Track in the Eagle’s Crest room at the Radisson? The other day a former source of mine I was chatting with on Twitter said he wondered why a certain person ended up on a panel […]

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Not Your Average Tech Podcast: Introducing The Credentialed

  • by Kate Kaye
  • Oct 03, 2017

Today is the day we launch a project that’s been months in the works here. It’s called The Credentialed, and it’s a tech podcast — but not like others you’ve heard. The Credentialed will not fill you in on the hottest tech gadget trends. The Credentialed is not a slick business podcast promoting some dude’s […]

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Diversity Goals? Rethink that College Degree Requirement

  • by Kate Kaye
  • Aug 28, 2017

“I thought tech was a meritocracy.” A tech CEO I heard speak recently shared this revelation, noting that he’d since realized he was…umm…wrong. Hey, a lot of us were inculcated from a young age with the notion that to achieve a life goal — whether it be to go to law school, own a restaurant […]

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My New Vantage Point at SalientMG

  • by Kate Kaye
  • Aug 23, 2017

As a business reporter since before the dot com bust (That’s B.C. — Before Cellphone), I’ve chronicled the evolution of digital media and marketing — from the early days of ad networks and behavioral targeting to today’s rapidly-moving mobile location data, IoT and AI sectors. My nearly two-decade reporting career immersed me in a dizzying […]

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Change is in the Air – Welcoming Kate Kaye and Elyssa Rae

  • by Mack McKelvey
  • Aug 23, 2017

A few weeks ago, I reached out to Kate Kaye, who had recently left her position as a reporter covering the data industry for Advertising Age. Although we knew of each other, what transpired over the course of a lengthy phone call late into a Friday evening was a deep discussion about the lip service […]

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Client Highlights – July 2017

At SalientMG, we take pride in client success: hearing they landed a major client, secured funding or did something to further their business objectives and increase their bottom line. Really, that’s the most important thing. But, we also take pride in the marketing initiatives and articles that increase visibility and exposure to help accelerate the […]

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2017 Client Highlights (so far!)

At SalientMG, we take pride in client success: hearing they landed a major client, secured funding or did something to further their business objectives and increase their bottom line. Really, that’s the most important thing. But, we also take pride in the marketing initiatives and articles that increase visibility and exposure to help accelerate the […]

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