SMG Blog

Diversity Goals? Rethink that College Degree Requirement

  • by Kate Kaye
  • Aug 28, 2017

“I thought tech was a meritocracy.” A tech CEO I heard speak recently shared this revelation, noting that he’d since realized he was…umm…wrong. Hey, a lot of us were inculcated from a young age with the notion that to achieve a life goal — whether it be to go to law school, own a restaurant […]

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My New Vantage Point at SalientMG

  • by Kate Kaye
  • Aug 23, 2017

As a business reporter since before the dot com bust (That’s B.C. — Before Cellphone), I’ve chronicled the evolution of digital media and marketing — from the early days of ad networks and behavioral targeting to today’s rapidly-moving mobile location data, IoT and AI sectors. My nearly two-decade reporting career immersed me in a dizzying […]

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Change is in the Air – Welcoming Kate Kaye and Elyssa Rae

  • by Mack McKelvey
  • Aug 23, 2017

A few weeks ago, I reached out to Kate Kaye, who had recently left her position as a reporter covering the data industry for Advertising Age. Although we knew of each other, what transpired over the course of a lengthy phone call late into a Friday evening was a deep discussion about the lip service […]

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Client Highlights – July 2017

At SalientMG, we take pride in client success: hearing they landed a major client, secured funding or did something to further their business objectives and increase their bottom line. Really, that’s the most important thing. But, we also take pride in the marketing initiatives and articles that increase visibility and exposure to help accelerate the […]

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2017 Client Highlights (so far!)

At SalientMG, we take pride in client success: hearing they landed a major client, secured funding or did something to further their business objectives and increase their bottom line. Really, that’s the most important thing. But, we also take pride in the marketing initiatives and articles that increase visibility and exposure to help accelerate the […]

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Ad Tech Gets the Jump on 2017 at CES

  • by Mack McKelvey
  • Feb 13, 2017

While many industries returned to their desks during the first full week of January 2017, the tech industry converged on Las Vegas for the annual Consumer Electronics Show (CES). This year, amid exciting revelations around autonomous cars, gaming systems, robots, artificial intelligence, computers, IoT, and even smart breast pumps; the advertising ecosystem was front and center […]

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Veluxe CEO Susanna Quinn on 7 Keys to Brand Traction

  • by Mack McKelvey
  • Dec 23, 2016

Jared Polis, Congressman from Colorado and the founder of Blue Mountain Cards and ProFlowers, said, “Underestimate the amazing Susanna Quinn at your peril.” I recently sat with Susanna Quinn, founder/CEO of Veluxe, and I heeded that warning. I found her to be a refreshingly authentic and savvy CEO who was willing to share her experiences […]

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Fortune Brainstorm Tech Inspires Marketers With Possibilities

  • by Mack McKelvey
  • Jul 20, 2016

Fortune Brainstorm Tech was not billed as a marketing conference. There were no mainstage discussions about campaigns, content, pricing trends, or ad blockers. But plenty of other topics on the agenda were near and dear to marketers, who were among the 600-plus C-level executives who last week descended on Aspen, Colo., to talk about advancements in […]

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What’s In a Name?

  • by Mack McKelvey
  • Jun 08, 2016

Before moving to Denver in the summer of 1995, I had been an intern for a U.S. Congresswoman; I had volunteered on Presidential, Gubernatorial and local elections; I had worked for the same restaurant and Marriott hotel for several years. I was a solid high school student and recent college graduate. When starting my first job hunt, I remember […]

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The Chaos of Creation

  • by Mack McKelvey
  • Feb 02, 2016

I was mesmerized by last night’s Grease: Live! on Fox.  The direction, the cast (and their performances) and the production went far beyond any live television show we’ve seen to-date.  Could this be the renaissance of live TV, a one-hit wonder or just another Sunday night?  And what, if anything does this teach us about […]

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