SMG Blog

Exciting Announcement

  • by Mack McKelvey
  • May 27, 2016

Today, I have some exciting news to share. I was approached a few months ago about merging SalientMG’s strategic consulting practice together with about 15 other senior consulting practices to form “The Chameleon Collective”. I’m excited to split SMG’s consulting off and to combine it with this amazing team of experienced senior executives, entrepreneurs, and […]

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Starwood Hotels & Resorts 2015 Growth

  • by Mack McKelvey
  • Jan 06, 2016

Congratulations to Starwood Hotels and Resorts, for a stellar 2015—a year of evolution and incredible growth! Here at SalientMG, we were thrilled to work with them on creating the Infographic to support their 2015 growth story. We are avid believers in content-driven communications; and Starwood’s corporate team strategically uses compelling data visualization and multi-channel distribution […]

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Space Matters

  • by Mack McKelvey
  • Dec 09, 2015

Global Entrepreneurship Monitor reported that more than 27 million, or 14 percent, of working-age Americans are starting or running new businesses. Smaller cities are investing in reurbanization; co-working facilities are in nearly every metropolitan area; yet downtown office vacancy rates are at the lowest levels since 2007. Is there a problem? Or, are we watching […]

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Don’t Burn Bridges

  • by Mack McKelvey
  • Nov 15, 2015

In a November article I wrote for Fortune, I covered one of the largest lessons I’ve learned. Throughout my 20-year career, I’ve been laid off, had toxic bosses, terminated employees, etc. Yet, I don’t see the value in carrying grudges or anger towards a professional situation or individual. Regardless of the circumstance, executives have to […]

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Advice to My 22 Year Old Self

  • by Mack McKelvey
  • Jul 14, 2015

Truth be told, I don’t often think about the early days of my career. When Fortune asked what advice I’d give my younger self, I looked my daughter, who is in her first year at the University of Alabama. I thought about the tough transition from college into my first job. I learned theory in […]

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Data-Driven Productivity

  • by Mack McKelvey
  • Jul 02, 2015

For this contributed piece for Fortune, I was asked to tackle the subject of productivity. How do leaders remain focused on productivity? “In its purest definition, productivity means that value is being created. It shouldn’t be confused with measuring the amount of work that has been completed. The more senior an employee or executive becomes, […]

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Top Down Diversity

  • by Mack McKelvey
  • Jun 10, 2015

In my second contributed piece on Entrepreneur.com, I tackle an issue I’ve been silent on for far too long – Diversity from the top down. Diversity doesn’t just mean gender. Yes, there are far too few women on boards and on management teams—that’s well known and well documented. I’ve been in the tech industry for […]

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Introducing Salient Quanta

  • by Joy Liuzzo
  • May 13, 2015

Over my career, I’ve worked for companies of all sizes. One of the biggest struggles I’ve seen start-ups face is securing the budget for experienced marketing talent. Marketing is a revenue driver but to small companies with limited capital, marketing is often at the bottom of the list. That’s why I’m so excited to launch […]

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Advice for Raising a Company

  • by Mack McKelvey
  • Apr 30, 2015

Yesterday, Fortune Magazine posted my first article as a contributor to its Leadership Insider Network. The article, “6 Things Every New Entrepreneur Should Know When Starting a Business” was written in response to the editor’s question, “What advice would you give someone looking to start their own business?” In the two and a half years […]

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The Value of Earned Media

  • by Mack McKelvey
  • Apr 28, 2015

Heidi Cohen, author of the Actionable Marketing Guide recently reached out to me for input on the definition of “Earned Media”. I started my career in PR back in the mid-nineties and I’ve watched earned media evolve into something far more complex than pure media relations, which used to consist of faxing press releases and […]

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