SMG Blog

5 Lessons From Advertising Week 2018 To Take Into 2019

  • by Sabel Harris
  • Nov 19, 2018

Over a month ago, I had the opportunity to go to my first Advertising Week. Although this was a “first,” it wasn’t a first major marketing conference I had gone to. I was half-expecting to take away similar ideas like I always have after events like this; however, I took away much more. I was […]

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Bring Passion To What You Do

  • by Mack McKelvey
  • Nov 15, 2018

I was incredibly flattered when Catherine Tabor, Founder/CEO, Sparkfly, included me in her recent YSF Magazine article, “Women Are Underestimated in Business—Here’s What You Can Do About it”. She includes a list of ten things that women can do to persevere; and, she includes examples of women who live those ten attributes. Catherine names me […]

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The Power of Voice in the Age of #MeToo

  • by Mack McKelvey
  • Nov 02, 2018

Fast Company recently ran an article on how senior professional women mentor in the age of #MeToo. A few of the quotes from the article that most resonated with me include: TEACH THEM WHEN IT IS TIME TO SPEAK UP Growing up in a Chinese household, Gladys Kong was instilled to keep mum with her opinion, especially as […]

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These 5 Journalist Tips Will Help Uncover Your Company’s Stories

  • by Kate Kaye
  • Jun 28, 2018

It turns out reporters aren’t the only ones who have to go digging for stories. I volunteer at a wildlife rescue organization in my home of Portland, Oregon and I had to laugh the other day when someone from the communications team there lamented, “We don’t always find out about all the great stories here.” […]

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Diversity Goals? Rethink that College Degree Requirement

  • by Kate Kaye
  • Aug 28, 2017

“I thought tech was a meritocracy.” A tech CEO I heard speak recently shared this revelation, noting that he’d since realized he was…umm…wrong. Hey, a lot of us were inculcated from a young age with the notion that to achieve a life goal — whether it be to go to law school, own a restaurant […]

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My New Vantage Point at SalientMG

  • by Kate Kaye
  • Aug 23, 2017

As a business reporter since before the dot com bust (That’s B.C. — Before Cellphone), I’ve chronicled the evolution of digital media and marketing — from the early days of ad networks and behavioral targeting to today’s rapidly-moving mobile location data, IoT and AI sectors. My nearly two-decade reporting career immersed me in a dizzying […]

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Client Highlights – July 2017

At SalientMG, we take pride in client success: hearing they landed a major client, secured funding or did something to further their business objectives and increase their bottom line. Really, that’s the most important thing. But, we also take pride in the marketing initiatives and articles that increase visibility and exposure to help accelerate the […]

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2017 Client Highlights (so far!)

At SalientMG, we take pride in client success: hearing they landed a major client, secured funding or did something to further their business objectives and increase their bottom line. Really, that’s the most important thing. But, we also take pride in the marketing initiatives and articles that increase visibility and exposure to help accelerate the […]

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Ad Tech Gets the Jump on 2017 at CES

  • by Mack McKelvey
  • Feb 13, 2017

While many industries returned to their desks during the first full week of January 2017, the tech industry converged on Las Vegas for the annual Consumer Electronics Show (CES). This year, amid exciting revelations around autonomous cars, gaming systems, robots, artificial intelligence, computers, IoT, and even smart breast pumps; the advertising ecosystem was front and center […]

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Veluxe CEO Susanna Quinn on 7 Keys to Brand Traction

  • by Mack McKelvey
  • Dec 23, 2016

Jared Polis, Congressman from Colorado and the founder of Blue Mountain Cards and ProFlowers, said, “Underestimate the amazing Susanna Quinn at your peril.” I recently sat with Susanna Quinn, founder/CEO of Veluxe, and I heeded that warning. I found her to be a refreshingly authentic and savvy CEO who was willing to share her experiences […]

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