SALIENT SPOTLIGHT: Ogury’s CCPA Readiness Quiz
This week, SalientMG would like to spotlight Ogury for the CCPA Readiness Quiz they recently released to the public.
Ogury has an established voice and well known stance in regards to consumer privacy and consent across the adtech industry. In another effort to help educate the market on consumer privacy best practices, Ogury created this quiz. The goal of this quiz is to help companies better prepare for the California Consumer Privacy Act,”CCPA” for short. CCPA legislation went into effect on January 1, 2020 but won’t be finalized and enforced until July 2020.
Ogury believes we are in an era of unprecedented online privacy, an era called, “The Era of Digital Integrity.”
On January 1, 2020 the California Consumer Privacy Act, being claimed as the strictest set of data privacy laws in U.S. history, went into effect. The law seems partially modeled off the General Data Protection Regulation. GDPR is the EU’s own set of data privacy regulations, that became law in 2018.
The intention of CCPA is to provide Californian residents with the right to have access to their personal information. Residents will be able to know what personal information is being collected about them. Californians will also be able to decide whether or not their personal information can be collected just in general. The most important aspect of the law is giving the consumer control. Consumers will have control over whether their data can be disclosed or sold.
However, CCPA is seen as extremely ambiguous and unclear to several large companies throughout the US. This confusion is causing executives to struggle with planning necessary next steps.
In order to help companies better understand and adhere to the new law, Ogury developed a quiz to test your CCPA knowledge. This quiz highlights facts such as the implementation date, who is affected by CCPA, what kinds of data the new law affects, the penalty fee expectations, and more.
If you would like a better understanding of CCPA, it’s background, and how you could be impacted by this new legislation, take Ogury’s quiz.
Ogury and SalientMG are prepared for CCPA, are you?
The full quiz is available here.