Ad Tech

SALIENT SPOTLIGHT: Ogury’s CCPA Readiness Quiz

  • by SalientMG Team
  • Jan 08, 2020

This week, SalientMG would like to spotlight Ogury for the CCPA Readiness Quiz they recently released to the public. Ogury has an established voice and well known stance in regards to consumer privacy and consent across the adtech industry. In another effort to help educate the market on consumer privacy best practices, Ogury created this […]

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SALIENT SPOTLIGHT: Ogury Raises $50M in Funding

  • by SalientMG Team
  • Dec 05, 2019

This week, SalientMG would like to spotlight Ogury for their $50 million USD funding announcement. This funding round will help accelerate Ogury throughout their key markets in the US and overseas. Ogury has a presence in the UK, France, Italy, Spain, Serbia, Germany, and also Mexico. SalientMG believes Ogury’s funding efforts are in direct correlation […]

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SALIENT SPOTLIGHT: Evan Rutchik, CRO, Ogury US

  • by SalientMG Team
  • Nov 01, 2019

This week, SalientMG would like to spotlight Evan Rutchik, Chief Revenue Officer in the US at Ogury.  Evan Rutchik, US MD, Ogury, has been in the technology industry for over 11 years and has managed multiple award-winning media campaigns on the tech and agency side.  Evan was Ogury’s first US hire in 2016, allowing him […]

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SALIENT SPOTLIGHT: Ogury’s Dose of Reality For The AdTech Space

  • by SalientMG Team
  • Jul 09, 2019

This week, SalientMG would like to spotlight Ogury’s recently released Reality Report. This reality report is extremely insightful for the companies putting budget towards securing the attention of their consumers on mobile. Now they can get a real understanding of how their consumers feel about their advertising efforts. Recently, Ogury released The Reality Report: Consumer […]

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Starwood Hotels & Resorts 2015 Growth

  • by Mack McKelvey
  • Jan 06, 2016

Congratulations to Starwood Hotels and Resorts, for a stellar 2015—a year of evolution and incredible growth! Here at SalientMG, we were thrilled to work with them on creating the Infographic to support their 2015 growth story. We are avid believers in content-driven communications; and Starwood’s corporate team strategically uses compelling data visualization and multi-channel distribution […]

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Space Matters

  • by Mack McKelvey
  • Dec 09, 2015

Global Entrepreneurship Monitor reported that more than 27 million, or 14 percent, of working-age Americans are starting or running new businesses. Smaller cities are investing in reurbanization; co-working facilities are in nearly every metropolitan area; yet downtown office vacancy rates are at the lowest levels since 2007. Is there a problem? Or, are we watching […]

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Don’t Burn Bridges

  • by Mack McKelvey
  • Nov 15, 2015

In a November article I wrote for Fortune, I covered one of the largest lessons I’ve learned. Throughout my 20-year career, I’ve been laid off, had toxic bosses, terminated employees, etc. Yet, I don’t see the value in carrying grudges or anger towards a professional situation or individual. Regardless of the circumstance, executives have to […]

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Introducing Salient Quanta

  • by Joy Liuzzo
  • May 13, 2015

Over my career, I’ve worked for companies of all sizes. One of the biggest struggles I’ve seen start-ups face is securing the budget for experienced marketing talent. Marketing is a revenue driver but to small companies with limited capital, marketing is often at the bottom of the list. That’s why I’m so excited to launch […]

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Reflections from Advertising Week Europe

  • by Mack McKelvey
  • Apr 09, 2015

I’ve had the pleasure of serving on the Advisory Council of Advertising Week Europe for the past two years and I’ve watched the conference grow into an incredible collection of talent, expertise and knowledge sharing. The team at Stillwell Partners and the Lighthouse Company has built the event into the best advertising and marketing conference […]

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Online Publishers Use Data to Drive Visibility

  • by Tyanne Gibson
  • Mar 02, 2015

Data…it’s everywhere. I recently read an article on TheNextWeb (sponsored by SimilarWeb) that underscores this point, talking about how popular business-focused journals – Business Insider, Forbes, The Wall Street Journal, Fortune and Fast Company are using data to shape their content by analyzing keyword search terms. Makes sense, right? Online publishers are seeking a strategy […]

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