Ad Tech

Starwood Hotels & Resorts 2015 Growth

  • by Mack McKelvey
  • Jan 06, 2016

Congratulations to Starwood Hotels and Resorts, for a stellar 2015—a year of evolution and incredible growth! Here at SalientMG, we were thrilled to work with them on creating the Infographic to support their 2015 growth story. We are avid believers in content-driven communications; and Starwood’s corporate team strategically uses compelling data visualization and multi-channel distribution […]

Read


Space Matters

  • by Mack McKelvey
  • Dec 09, 2015

Global Entrepreneurship Monitor reported that more than 27 million, or 14 percent, of working-age Americans are starting or running new businesses. Smaller cities are investing in reurbanization; co-working facilities are in nearly every metropolitan area; yet downtown office vacancy rates are at the lowest levels since 2007. Is there a problem? Or, are we watching […]

Read


Don’t Burn Bridges

  • by Mack McKelvey
  • Nov 15, 2015

In a November article I wrote for Fortune, I covered one of the largest lessons I’ve learned. Throughout my 20-year career, I’ve been laid off, had toxic bosses, terminated employees, etc. Yet, I don’t see the value in carrying grudges or anger towards a professional situation or individual. Regardless of the circumstance, executives have to […]

Read


Introducing Salient Quanta

  • by Joy Liuzzo
  • May 13, 2015

Over my career, I’ve worked for companies of all sizes. One of the biggest struggles I’ve seen start-ups face is securing the budget for experienced marketing talent. Marketing is a revenue driver but to small companies with limited capital, marketing is often at the bottom of the list. That’s why I’m so excited to launch […]

Read


Reflections from Advertising Week Europe

  • by Mack McKelvey
  • Apr 09, 2015

I’ve had the pleasure of serving on the Advisory Council of Advertising Week Europe for the past two years and I’ve watched the conference grow into an incredible collection of talent, expertise and knowledge sharing. The team at Stillwell Partners and the Lighthouse Company has built the event into the best advertising and marketing conference […]

Read


Online Publishers Use Data to Drive Visibility

  • by Tyanne Gibson
  • Mar 02, 2015

Data…it’s everywhere. I recently read an article on TheNextWeb (sponsored by SimilarWeb) that underscores this point, talking about how popular business-focused journals – Business Insider, Forbes, The Wall Street Journal, Fortune and Fast Company are using data to shape their content by analyzing keyword search terms. Makes sense, right? Online publishers are seeking a strategy […]

Read


Brands, Retailers and the Mobile Ventures Summit

  • by Max Nelson
  • Feb 26, 2015

Last month, our CEO Mack McKelvey attended the Mobile Ventures Summit in Los Angeles, and saw a panel titled “Mobile at the Shelf” where executives from P&G, Neutrogena and other brands discussed mobile advertising, real-time attribution and the relationship between brands and retailers. One of the participants on the panel was Eric Moujaes, the VP […]

Read


The State of Mobile Measurement

  • by Max Nelson
  • Jan 30, 2015

When talking about mobile advertising, one issue that’s hard to avoid is measurement and attribution. Measurement has been a problem in mobile advertising for years, and while great strides have been made since the early days of mobile, it’s still a hot button issue for most players in the mobile ad ecosystem. At SalientMG, our […]

Read


Most Powerful Women in Mobile Advertising 2014

  • by Mack McKelvey
  • Sep 16, 2014

“Men tend to dominate the mobile advertising world. Last year, only one woman made our list of the most powerful people in mobile advertising. So we asked readers and companies to nominate who they thought are the most influential women in the business. We also asked that they nominate at least one other competitor to […]

Read


SalientMG in the News

  • by Max Nelson
  • Sep 14, 2014

At SalientMG, clients are always first. Whether we’re working on messaging, creative design, PR strategies or anything else, our top priority is moving the needle for our partners. However, through the course of our day-to-day work, we occasionally get requests from media to comment on certain issues, or sometimes we’ll feel inspired to write articles […]

Read


Copyright 2018, SMG. All Rights Reserved.