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Top Down Diversity

  • by Mack McKelvey
  • Jun 10, 2015

In my second contributed piece on Entrepreneur.com, I tackle an issue I’ve been silent on for far too long – Diversity from the top down. Diversity doesn’t just mean gender. Yes, there are far too few women on boards and on management teams—that’s well known and well documented. I’ve been in the tech industry for […]

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Introducing Salient Quanta

  • by Joy Liuzzo
  • May 13, 2015

Over my career, I’ve worked for companies of all sizes. One of the biggest struggles I’ve seen start-ups face is securing the budget for experienced marketing talent. Marketing is a revenue driver but to small companies with limited capital, marketing is often at the bottom of the list. That’s why I’m so excited to launch […]

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Advice for Raising a Company

  • by Mack McKelvey
  • Apr 30, 2015

Yesterday, Fortune Magazine posted my first article as a contributor to its Leadership Insider Network. The article, “6 Things Every New Entrepreneur Should Know When Starting a Business” was written in response to the editor’s question, “What advice would you give someone looking to start their own business?” In the two and a half years […]

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The Value of Earned Media

  • by Mack McKelvey
  • Apr 28, 2015

Heidi Cohen, author of the Actionable Marketing Guide recently reached out to me for input on the definition of “Earned Media”. I started my career in PR back in the mid-nineties and I’ve watched earned media evolve into something far more complex than pure media relations, which used to consist of faxing press releases and […]

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The SalientMG Advisory Board and Benefits of Third-Party Perspective

  • by Mack McKelvey
  • Apr 16, 2015

Building SalientMG’s Advisory Board was a lengthy process and, in many ways, one of the hardest things I’ve had to do since starting the company two and a half years ago. We are evolving from a marketing consultancy to a product-driven strategic marketing firm. The company has also grown significantly and I can foresee the […]

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Growth and Evolution

  • by Mack McKelvey
  • Apr 10, 2015

SalientMG continues to grow and evolve. In order to remain in front of the innovation curve, we know we must have the best people in the industry to develop marketing capabilities and strategies that drive business growth. Marketing isn’t an art—it’s an imperative. SalientMG helps clients find their salient points, then we help them navigate […]

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Reflections from Advertising Week Europe

  • by Mack McKelvey
  • Apr 09, 2015

I’ve had the pleasure of serving on the Advisory Council of Advertising Week Europe for the past two years and I’ve watched the conference grow into an incredible collection of talent, expertise and knowledge sharing. The team at Stillwell Partners and the Lighthouse Company has built the event into the best advertising and marketing conference […]

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The Role of PR in a Larger Marketing Organization

  • by Max Nelson
  • Mar 31, 2015

Too often, PR work is considered synonymous with media relations. The value of an agency or individual rep is tied to how many “hits” they can deliver or their relationships with media. Yes, media coverage is a part of the job (and certainly one of the most visible and measureable parts), but to say that […]

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Always be Prepared: One Account Director’s Motto

  • by Jordan Ankerbrandt
  • Mar 19, 2015

I was never a Boy Scout. And I’m pretty sure my second grade self only went to Girl Scout meetings for the cookies (because who doesn’t love Thin Mints?), but, in my years in account management, I’ve learned to live by the Scout’s Motto: Always be prepared. I’ve always been a classic Type A personality […]

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The Single Page Dilemma

  • by Brian Lichty
  • Mar 13, 2015

Single page websites are all the rage these days, but are they right for your business? Here are some reasons to reconsider the single page approach… 1. Forget About that Google SiteLinks Listing –Google SiteLinks are extended search listings that display additional website content (typically the first-tier nav structure). These extended listings are valuable as […]

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