Best Practices

Ad Tech Gets the Jump on 2017 at CES

  • by Mack McKelvey
  • Feb 13, 2017

While many industries returned to their desks during the first full week of January 2017, the tech industry converged on Las Vegas for the annual Consumer Electronics Show (CES). This year, amid exciting revelations around autonomous cars, gaming systems, robots, artificial intelligence, computers, IoT, and even smart breast pumps; the advertising ecosystem was front and center […]

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Fortune Brainstorm Tech Inspires Marketers With Possibilities

  • by Mack McKelvey
  • Jul 20, 2016

Fortune Brainstorm Tech was not billed as a marketing conference. There were no mainstage discussions about campaigns, content, pricing trends, or ad blockers. But plenty of other topics on the agenda were near and dear to marketers, who were among the 600-plus C-level executives who last week descended on Aspen, Colo., to talk about advancements in […]

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What’s In a Name?

  • by Mack McKelvey
  • Jun 08, 2016

Before moving to Denver in the summer of 1995, I had been an intern for a U.S. Congresswoman; I had volunteered on Presidential, Gubernatorial and local elections; I had worked for the same restaurant and Marriott hotel for several years. I was a solid high school student and recent college graduate. When starting my first job hunt, I remember […]

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The Chaos of Creation

  • by Mack McKelvey
  • Feb 02, 2016

I was mesmerized by last night’s Grease: Live! on Fox.  The direction, the cast (and their performances) and the production went far beyond any live television show we’ve seen to-date.  Could this be the renaissance of live TV, a one-hit wonder or just another Sunday night?  And what, if anything does this teach us about […]

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How Mentors Can Help You for a Reason, a Season or a Lifetime

  • by Mack McKelvey
  • Jan 26, 2016

Today’s definition of mentorship is fairly nebulous. Is a mentor a coach, a confidant or perhaps someone that quietly helps behind the scenes? The truth is that it likely falls somewhere in between all of these. There are formally-structured mentoring relationships and ones that are more loosely-defined. But for those of us who have had […]

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New Year’s Resolutions Won’t Make You More Successful

  • by Mack McKelvey
  • Jan 06, 2016

It’s that time of year again–year-in-reviews and predictions are flooding my Twitter (TWTR -1.64%) feed. While the New Year is a good time for executives to pause and reflect on the previous year’s successes and missed opportunities, it should also mark the time that leaders are focused on the coming year’s goals and milestones. Business milestones are one thing; resolutions are […]

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Don’t Burn Bridges

  • by Mack McKelvey
  • Nov 15, 2015

In a November article I wrote for Fortune, I covered one of the largest lessons I’ve learned. Throughout my 20-year career, I’ve been laid off, had toxic bosses, terminated employees, etc. Yet, I don’t see the value in carrying grudges or anger towards a professional situation or individual. Regardless of the circumstance, executives have to […]

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Advice for Raising a Company

  • by Mack McKelvey
  • Apr 30, 2015

Yesterday, Fortune Magazine posted my first article as a contributor to its Leadership Insider Network. The article, “6 Things Every New Entrepreneur Should Know When Starting a Business” was written in response to the editor’s question, “What advice would you give someone looking to start their own business?” In the two and a half years […]

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Restaurant Life: 6 Lessons Learned

  • by Mack McKelvey
  • Apr 20, 2015

I learned quite a bit about efficiency, management and teamwork from my first job. For my first article for Entrepreneur, I attempted to capture some of my key takeaways from my time as a hostess and waitress when I was a teenager. I was able to reconnect with the owners and managers of The Crab […]

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Always be Prepared: One Account Director’s Motto

  • by Jordan Ankerbrandt
  • Mar 19, 2015

I was never a Boy Scout. And I’m pretty sure my second grade self only went to Girl Scout meetings for the cookies (because who doesn’t love Thin Mints?), but, in my years in account management, I’ve learned to live by the Scout’s Motto: Always be prepared. I’ve always been a classic Type A personality […]

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