Marketing

Customer Centricity

  • by Mack McKelvey
  • Jan 07, 2019

We have entered the era of centricity. The end game is to create a consistent, compelling, on-brand experience for consumers. A few months ago, I had the pleasure of sitting with global marketing executives Kelley Coleman Walton, Under Armour; Molly Catalano, Five Guys; and Ashley Dellavalle Jung, Stella Valle to discuss the challenges and opportunities […]

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5 Lessons From Advertising Week 2018 To Take Into 2019

  • by Sabel Harris
  • Nov 19, 2018

Over a month ago, I had the opportunity to go to my first Advertising Week. Although this was a “first,” it wasn’t a first major marketing conference I had gone to. I was half-expecting to take away similar ideas like I always have after events like this; however, I took away much more. I was […]

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Bring Passion To What You Do

  • by Mack McKelvey
  • Nov 15, 2018

I was incredibly flattered when Catherine Tabor, Founder/CEO, Sparkfly, included me in her recent YSF Magazine article, “Women Are Underestimated in Business—Here’s What You Can Do About it”. She includes a list of ten things that women can do to persevere; and, she includes examples of women who live those ten attributes. Catherine names me […]

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Starwood Hotels & Resorts 2015 Growth

  • by Mack McKelvey
  • Jan 06, 2016

Congratulations to Starwood Hotels and Resorts, for a stellar 2015—a year of evolution and incredible growth! Here at SalientMG, we were thrilled to work with them on creating the Infographic to support their 2015 growth story. We are avid believers in content-driven communications; and Starwood’s corporate team strategically uses compelling data visualization and multi-channel distribution […]

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Introducing Salient Quanta

  • by Joy Liuzzo
  • May 13, 2015

Over my career, I’ve worked for companies of all sizes. One of the biggest struggles I’ve seen start-ups face is securing the budget for experienced marketing talent. Marketing is a revenue driver but to small companies with limited capital, marketing is often at the bottom of the list. That’s why I’m so excited to launch […]

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Advice for Raising a Company

  • by Mack McKelvey
  • Apr 30, 2015

Yesterday, Fortune Magazine posted my first article as a contributor to its Leadership Insider Network. The article, “6 Things Every New Entrepreneur Should Know When Starting a Business” was written in response to the editor’s question, “What advice would you give someone looking to start their own business?” In the two and a half years […]

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Reflections from Advertising Week Europe

  • by Mack McKelvey
  • Apr 09, 2015

I’ve had the pleasure of serving on the Advisory Council of Advertising Week Europe for the past two years and I’ve watched the conference grow into an incredible collection of talent, expertise and knowledge sharing. The team at Stillwell Partners and the Lighthouse Company has built the event into the best advertising and marketing conference […]

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The Role of PR in a Larger Marketing Organization

  • by Max Nelson
  • Mar 31, 2015

Too often, PR work is considered synonymous with media relations. The value of an agency or individual rep is tied to how many “hits” they can deliver or their relationships with media. Yes, media coverage is a part of the job (and certainly one of the most visible and measureable parts), but to say that […]

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Online Publishers Use Data to Drive Visibility

  • by Tyanne Gibson
  • Mar 02, 2015

Data…it’s everywhere. I recently read an article on TheNextWeb (sponsored by SimilarWeb) that underscores this point, talking about how popular business-focused journals – Business Insider, Forbes, The Wall Street Journal, Fortune and Fast Company are using data to shape their content by analyzing keyword search terms. Makes sense, right? Online publishers are seeking a strategy […]

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The Next CEO is the CMO

  • by Matt Andrews
  • Feb 27, 2015

As the head of marketing, maybe CMO, you’re sitting in the boardroom among the executive team. Also in attendance are the various “heads of state” from different departments: sales, HR, operations, technology, product, and editorial among others, depending on your field of business. At the head of the table is the leader of the team, […]

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