News

Marketing Through Mayhem: Fitness Brands Stepping Up to the Plate

  • by SalientMG Team
  • Apr 03, 2020

Several fitness brands have created new online content & opened up their platforms to the public in the wake of widespread quarantine.  The SalientMG team continues to find inspiration from brands taking positive actions during such an uncertain time. Continue to follow our “Marketing Through Mayhem” series where we will highlight brands who are driving […]

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International Women of the Year 3/23-3/29 Weekly Recap

  • by SalientMG Team
  • Mar 30, 2020

SalientMG’s recap of our highlighted women from the third week (3.23.20 to 3.29.20) of our International Women’s Year campaign.  In case you missed it! On International Women’s Day, SalientMG launched our International Women’s Day, 365 campaign. At the center of this initiative is a daily spotlight, via our social channels, on a remarkable woman leader, […]

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Marketing Through Mayhem: Moët Hennessy Louis Vuitton SE

  • by SalientMG Team
  • Mar 26, 2020

Moët Hennessy Louis Vuitton SE quickly pivots their luxury business to produce hand sanitizer for communities in need during this difficult time. As we all find our way through this time of uncertainty, the SalientMG team has found inspiration through brands that are making themselves memorable (or in some cases, not so memorable) by the […]

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SalientMG Welcomes Marketing Vet, Beth Pyne, to the Team

  • by Mack McKelvey
  • Mar 20, 2020

The SalientMG team is excited to announce the hiring of Beth Pyne as our new Director of Strategic Marketing.    Effective as of March 9, 2020, Beth Pyne joined the SalientMG team as the Director of Strategic Marketing. Beth is responsible for developing impactful client marketing strategies and programs. Beth is SalientMG’s first full-time hire […]

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SALIENT SPOTLIGHT: Ogury’s CCPA Readiness Quiz

  • by SalientMG Team
  • Jan 08, 2020

This week, SalientMG would like to spotlight Ogury for the CCPA Readiness Quiz they recently released to the public. Ogury has an established voice and well known stance in regards to consumer privacy and consent across the adtech industry. In another effort to help educate the market on consumer privacy best practices, Ogury created this […]

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SALIENT SPOTLIGHT: Ogury Raises $50M in Funding

  • by SalientMG Team
  • Dec 05, 2019

This week, SalientMG would like to spotlight Ogury for their $50 million USD funding announcement. This funding round will help accelerate Ogury throughout their key markets in the US and overseas. Ogury has a presence in the UK, France, Italy, Spain, Serbia, Germany, and also Mexico. SalientMG believes Ogury’s funding efforts are in direct correlation […]

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SALIENT SPOTLIGHT: Catherine Tabor Named Top 50 Woman Leader in SaaS for 2019

  • by SalientMG Team
  • Oct 30, 2019

This week, SalientMG would like to spotlight Catherine Tabor for being announced a Top 50 Woman Leader in SaaS Catherine Tabor is a multi-faceted tech founder, CEO, and now named a Woman Leader in SaaS.  Catherine Tabor, founder and CEO of Sparkfly, was just announced as one of The Top 50 Women Leaders in SaaS […]

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SALIENT SPOTLIGHT: Catherine Tabor, CEO, Sparkfly; and Nicole West, VP Digital & Product Strategy, Chipotle

  • by SalientMG Team
  • Oct 23, 2019

This week, SalientMG would like to spotlight Catherine Tabor, Founder & CEO, Sparkfly, and Nicole West, VP Digital Strategy & product, Chipotle, for being featured in Alan Hart’s Marketing Today podcast. Both women were able to come together to share the story of the successful partnership between Sparkfly and Chipotle. And give insight into what […]

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SALIENT SPOTLIGHT: Yieldmo Welcomes Industry Leaders to Their Executive Team

  • by SalientMG Team
  • Oct 01, 2019

This week, SalientMG would like to spotlight Yieldmo and their recent announcement highlighting two new hires onto their executive team, Mari Kim Novak and Lisa Bradner. Both women bring years of experience and expertise to the Yieldmo leadership team.   Exciting news to come out of Yieldmo, one of the world’s fastest-growing digital advertising and attention […]

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SALIENT SPOTLIGHT: Hayley Bradway Joins Whitebox As VP of Marketing

  • by SalientMG Team
  • Sep 05, 2019

This week, SalientMG would like to spotlight Whitebox and their recent announcement highlighting hiring Hayley Bradway. Hayley Bradway was recently announced as the new Vice President of Marketing for Whitebox. Whitebox is a leading eCommerce platform providing expertise in both logistics and fulfillment. They also provide digital advertising and analytics expertise to help brands capitalize […]

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