Public Relations

Client Highlights – July 2017

  • by admin
  • Jul 31, 2017

At SalientMG, we take pride in client success: hearing they landed a major client, secured funding or did something to further their business objectives and increase their bottom line. Really, that’s the most important thing. But, we also take pride in the marketing initiatives and articles that increase visibility and exposure to help accelerate the […]

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2017 Client Highlights (so far!)

  • by admin
  • Jun 30, 2017

At SalientMG, we take pride in client success: hearing they landed a major client, secured funding or did something to further their business objectives and increase their bottom line. Really, that’s the most important thing. But, we also take pride in the marketing initiatives and articles that increase visibility and exposure to help accelerate the […]

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Starwood Hotels & Resorts 2015 Growth

  • by Mack McKelvey
  • Jan 06, 2016

Congratulations to Starwood Hotels and Resorts, for a stellar 2015—a year of evolution and incredible growth! Here at SalientMG, we were thrilled to work with them on creating the Infographic to support their 2015 growth story. We are avid believers in content-driven communications; and Starwood’s corporate team strategically uses compelling data visualization and multi-channel distribution […]

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Introducing Salient Quanta

  • by Joy Liuzzo
  • May 13, 2015

Over my career, I’ve worked for companies of all sizes. One of the biggest struggles I’ve seen start-ups face is securing the budget for experienced marketing talent. Marketing is a revenue driver but to small companies with limited capital, marketing is often at the bottom of the list. That’s why I’m so excited to launch […]

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The Value of Earned Media

  • by Mack McKelvey
  • Apr 28, 2015

Heidi Cohen, author of the Actionable Marketing Guide recently reached out to me for input on the definition of “Earned Media”. I started my career in PR back in the mid-nineties and I’ve watched earned media evolve into something far more complex than pure media relations, which used to consist of faxing press releases and […]

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The SalientMG Advisory Board and Benefits of Third-Party Perspective

  • by Mack McKelvey
  • Apr 16, 2015

Building SalientMG’s Advisory Board was a lengthy process and, in many ways, one of the hardest things I’ve had to do since starting the company two and a half years ago. We are evolving from a marketing consultancy to a product-driven strategic marketing firm. The company has also grown significantly and I can foresee the […]

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The Role of PR in a Larger Marketing Organization

  • by Max Nelson
  • Mar 31, 2015

Too often, PR work is considered synonymous with media relations. The value of an agency or individual rep is tied to how many “hits” they can deliver or their relationships with media. Yes, media coverage is a part of the job (and certainly one of the most visible and measureable parts), but to say that […]

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SalientMG is looking for PR and Social Media Interns

  • by Max Nelson
  • Feb 16, 2015

For anyone looking to learn about Marketing, there is no better way than to just jump in full force and immerse yourself. I personally started my career as an intern at SutherlandGold, a PR firm in San Francisco, and that experience was an invaluable first step in progressing my career. I had an opportunity to […]

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PR Week’s Innovation 50: SalientMG’s Max Nelson

  • by Mack McKelvey
  • Sep 04, 2014

Nothing makes me more pleased than to see my team members recognized for their industry contributions. In 2014, Max Nelson, SMG’s Communications Lead, was named to PR Week’s Innovation 50. Each year, PR Week’s editors compile a list to showcase the 50 rising stars of tech PR and digital communications in the agency, in-house, and […]

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