The Single Page Dilemma
Single page websites are all the rage these days, but are they right for your business? Here are some reasons to reconsider the single page approach…
1. Forget About that Google SiteLinks Listing –Google SiteLinks are extended search listings that display additional website content (typically the first-tier nav structure). These extended listings are valuable as they offer more real estate on search results, legitimize the listing and help your customer better find the content they are looking for. So, without a nested site structure, forget the Google SiteLinks listing.
2. Poor Insights – Understanding how users are navigating websites is incredibly valuable… what content is resonating? What isn’t? Where are they dropping off? It’s much harder to track user engagement in a single page environment.
3. Locating Content – Users will always land at the top of the single page yet the content they originally searched for may be towards the bottom. This can be frustrating, as the user will now need to relocate this content.
4. Lowering SEO Value – One of the components of SEO is Internal site linking. This linking strengthens the overall search-optimized value of a website by indicating page authority and relevance. With a single page approach, internal linking isn’t an option so SEO is likely to suffer. As well, certain content on single page platforms can be dynamic, only loading as users scroll deeper. This content may not be crawled and thus may not be indexed by search engines, further lowering the overall SEO value.
With that said, Single Page sites can still be useful for app download campaigns, microsites, or maybe a single product or service, but if you’re planning one for your business, you may want to rethink before you go the single page route.