19 Things Executives Should Do To Refresh Their Executive Visibility in 2019

  • by Sabel Harris
  • Feb 15, 2019

As we begin wrapping up the second month of 2019 and potentially begin our own spring cleaning, there’s still the newness around to push us towards improving and setting the best goals for the year.

You’ve set your company-wide goals or department goals and you’ve worked with your team to set their own professional goals, but have you taken a look at your own visibility? Maybe you’ve put that on the back-burner, but we’d argue that no matter you’re workload it executive visibility is something you should always be thinking about.

So as you are thinking about this and wondering what to do next, we’ve come up with a comprehensive list of 19 things executives should do to refresh their executive visibility in 2019…

1. Set Goals for Your Visibility

This is one of the biggest things (minus actually working to achieve these goals) you can do for your executive visibility. Just as you are in charge of creating goals for your own company, this is something you need to be in charge of for your own personal brand. How do you want to grow your network? What type of thought leadership do you want to be known for? Use these questions to get you started on creating these objectives for the rest of the year.

2. Ask for Feedback from Individuals Around You

Ask your colleagues, mentees, mentors, peers, and others around you to give you some feedback (positive or negative). This may be difficult, but learning more about your strengths and challenges will help show you where you can excel or improve for the rest of the year. Take this feedback into all parts of your leadership and visibility.

3. Set 3 Theme Words

Based off of your professional goals, we suggest setting overarching theme words that capture these goals and what you want to showcase for the year. These theme words can be “intentions” or subjects that you want to focus on. For example, maybe a goal surrounds company culture and diversity, then you can use the word “diversity” which helps keep you on track in sharing or creating content that will help project that goal and theme outward.

4. Develop Editorial Guidelines

These guidelines can work for your social media, blog posts, bios, and really any piece of content you put out into the world. From voice, tone, when you post, where you post, and more, are all examples of what would go into this. We recommend setting these up because it will maintain your brand consistency with every piece of content.

5. Update Your Headshot

While this may take a little more than a few minutes, but an updated headshot has a big effect on our digital presences. Having a consistent and recent picture across all of your online profiles will immediately round out your executive visibility. We had the chance to interview an expert photographer on this and you can find all of the best tips for executive headshots here.

6. Update Your Bio

Whether you submit this to a conference to speak at or it’s on your LinkedIn profile, your bio should always be up-to-date and relatively similar on different platforms. Use the start of the year to renew your bio.

7. Revamp Your LinkedIn Bio

The bio section is probably one of the hardest to fill out and least maintained on LinkedIn. However, it could arguably be one of the most important components as it is one of the first things a visitor will see. Take a look at your current LinkedIn Bio. Do you have anything in there? Or when was the last time you updated it? If the answer is no or greater than 2 years ago, then it’s time to revamp this section.

8. Add in Descriptions to Your Job Experiences on LinkedIn

The other part on your LinkedIn profile that is often overlooked is the descriptions under each of your job experiences. We don’t think it’s necessary (unless you want to, then, by all means, go ahead!) to add in detailed for each company and job, maybe save that for your resume. Instead, we recommend at least adding in the mission, vision, values, and/or description of your company.

9. Check Your Profile on Your Company’s Website

Make sure that the refresh you did to your bio and headshot matches what is on your company’s website. If it is outdated, see if you can update this so it is consistent across your entire digital presence.

10. Assess the Engagement on Your Social Posts

No matter how much you are posting on social media, it’s always important to quickly assess the engagement of your content. Look to see how many people clicked on the links you shared, how many likes you got on your most recent post compared to the last, or check to see if you received any comments or replies. Although the number of engagements isn’t always important (quality over quantity), these metrics can give you a few insights to ensure you are on the right track in getting the “quality” you want to achieve. This engagement can tell you if you are posting at the right time, sharing the content your audience wants, and/or if you are reaching your target audience.

11. Set a Content Schedule

With the plethora of other obligations, it can be difficult to post and even post at the right time on social media. At the start of this year, one way to immediately improve on your posting frequency would be to implement a schedule. After assessing your engagement on different posts, it could be easy to determine the time that you get the best interactions. From there, you can make note of that time in your schedule to post consistently then.

12. Follow 5 New Peers and Leaders

As you are taking inventory of people you are following on your social channels, see if you can expand these lists with some new voices. Do you have some new peers or leaders in your industry that you aren’t following on social media? We encourage you to follow at least 5 new individuals to continue creating new conversations and broadening your online network.

13. Engage in Conversations on Social

Since you have followed some new individuals, we recommend engaging actively engaging in conversations with them online. Did they share an article that you found interesting or had a different viewpoint? Then reply to that post with your thoughts and encouraging an active dialogue. This not only gives back to your network, but it helps to exemplify that you are a thought leader in the space you are discussing.

14. Purchase Your Domains

If you haven’t done this, take the two minutes and buy your domain name (EX: yourname.com). You do not need to launch a full website, but this is just another way to own your brand online.

15. Google Yourself

Have you ever Googled yourself? If you have, when was the last time you did it? This isn’t an exercise of narcissism, instead, it’s very much a way to ensure you are showing up for your name on the first page and with other pieces of content related to you.  

16. Set Up Google Alerts

Set up Google Alerts for your name and your name and company. Having these alerts set up will let you know when there is news featuring you, allowing you to stay on top of the earned media you accumulate for the year.

17. Identify Industry Publications to Read at Least Once a Day

We could easily overwhelm ourselves with the amount of content to read every day, but that’s why we think it’s important to follow the top publications in your industry. You may learn useful, recent news to stay on top of and this content will also help feed your social posts too.

18. Update Your Passwords

A security breach in your digital profiles isn’t something you should be actively worried about, but there are proactive measures you should take to protect your online assets. Changing your passwords and adding in two-factor authentication steps can help add some peace of mind to any risks. We also recommend using services like LastPass and 1Password to manage and keep track of your passwords.

19. Find and Get Involved in Organizations You are Passionate About

Sometimes our work completely engulfs us; however, that may be doing us a disservice in the long run. Identify organizations that you are passionate about where you could volunteer your time or even your expertise. You are not just giving back to your community, you are also showing your industry that you aren’t just person ‘x’ who just works at company ‘y.’

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Categories:Best Practices, Executive Visibility


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