SMG Blog

SalientMG is looking for PR and Social Media Interns

  • by Max Nelson
  • Feb 16, 2015

For anyone looking to learn about Marketing, there is no better way than to just jump in full force and immerse yourself. I personally started my career as an intern at SutherlandGold, a PR firm in San Francisco, and that experience was an invaluable first step in progressing my career. I had an opportunity to […]

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The State of Mobile Measurement

  • by Max Nelson
  • Jan 30, 2015

When talking about mobile advertising, one issue that’s hard to avoid is measurement and attribution. Measurement has been a problem in mobile advertising for years, and while great strides have been made since the early days of mobile, it’s still a hot button issue for most players in the mobile ad ecosystem. At SalientMG, our […]

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The Rise of the 1099ers?

  • by Mack McKelvey
  • Jan 20, 2015

We have been tracking the ‘Shared Economy’ for some time now here at SalientMG. We are fans of Uber and have tried several online and mobile marketplaces, including Craig’s List, Next Door, Angie’s List, and Care.com. There are numerous “jobs” apps, but we are particularly excited about the Moonlighting app. The CEO, Jeff Tennery, was […]

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Do you buy a brand or a product?

  • by Matt Andrews
  • Nov 03, 2014

Apple launched new iPhones in October, and I have to say, as a diehard Android user, I was tempted to get one, but just couldn’t pull the trigger. No doubt two questions immediately come to mind with this opening remark: You’ve never owned an iPhone? Seriously, you’ve NEVER owned an iPhone?? Yes. This is true […]

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Relationships and Impeccable Execution

  • by Mack McKelvey
  • Oct 09, 2014

This year, I had the pleasure of serving on the Advertising Week Advisory Board in Europe and now, by joining the Advisory Board in the US as well, I’m able to work more closely with the Stillwell team, some of the most elite marketers in Europe and the US, and bring mobile flavor to both […]

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Incomparable Mobile Product Marketing

  • by Mack McKelvey
  • Oct 06, 2014

At SalientMG, we pride ourselves in being mobile-centric. I’m practically a dinosaur, as I’ve been in the mobile industry for about 18+ years. Over that time, I’ve only met a handful of truly creative, strategic and impactful product marketers—two of them are leading SalientMG’s product marketing. Vanessa Coe was one of SalientMG’s earliest team members. […]

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Most Powerful Women in Mobile Advertising 2014

  • by Mack McKelvey
  • Sep 16, 2014

“Men tend to dominate the mobile advertising world. Last year, only one woman made our list of the most powerful people in mobile advertising. So we asked readers and companies to nominate who they thought are the most influential women in the business. We also asked that they nominate at least one other competitor to […]

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SalientMG in the News

  • by Max Nelson
  • Sep 14, 2014

At SalientMG, clients are always first. Whether we’re working on messaging, creative design, PR strategies or anything else, our top priority is moving the needle for our partners. However, through the course of our day-to-day work, we occasionally get requests from media to comment on certain issues, or sometimes we’ll feel inspired to write articles […]

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PR Week’s Innovation 50: SalientMG’s Max Nelson

  • by Mack McKelvey
  • Sep 04, 2014

Nothing makes me more pleased than to see my team members recognized for their industry contributions. In 2014, Max Nelson, SMG’s Communications Lead, was named to PR Week’s Innovation 50. Each year, PR Week’s editors compile a list to showcase the 50 rising stars of tech PR and digital communications in the agency, in-house, and […]

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Serious About Creative

  • by Mack McKelvey
  • Aug 14, 2014

From logo design to UI consulting, and everything in between, our creative team continues to deepen its expertise. We are thrilled that Brian Probus has joined us from the creative and design field in Chicago where he tackled projects for a variety of clients, including BEAST, a Texas-based political marketing agency, and Dr. Interns, an […]

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