SalientMG Welcomes Marketing Vet, Beth Pyne, to the Team

  • by Mack McKelvey
  • Mar 20, 2020

The SalientMG team is excited to announce the hiring of Beth Pyne as our new Director of Strategic Marketing. 

 

Effective as of March 9, 2020, Beth Pyne joined the SalientMG team as the Director of Strategic Marketing. Beth is responsible for developing impactful client marketing strategies and programs. Beth is SalientMG’s first full-time hire in NYC; the center of the company’s current growth plans.

Beth brings over ten years of experience leading successful marketing programs for SaaS technology companies across digital media, eCommerce, and retail. Her extensive knowledge of customer marketing, demand generation, and strategic communications will further benefit SalientMG’s growing roster of technology clients.

Prior to SalientMG, Beth served as Director of Marketing at Verve, spearheading programs to increase the company’s brand awareness as a leader in mobile location marketing. Prior to Verve, she worked as the Director of North America Marketing & Global PR at RichRelevance—a personalization software company, where she led go-to-market strategies to drive awareness, consideration, and accelerate sales. She has also held senior marketing roles at Demand Media (The Leaf Group) and Yahoo!

“I am thrilled to join the SalientMG team,” said Beth Pyne, Director of Strategic Marketing for SalientMG. “The idea of being a non-traditional consultant coupled with the opportunity to collaborate with innovative clients to identify what makes their business remarkable spoke to me as a marketer.  My background in both martech and adtech will complement the existing team’s skillset to bring best-in-class marketing strategies and plans to our clients.”

Beth lives in Long Island City with her husband Terry and her cat who thinks he’s a dog, Lorenzo.  In her spare time she enjoys cooking, a well-made martini, SoulCycle, and exploring new places.

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