Our Approach

Salient Point: The quality that makes you original.

We believe that a company’s salient point is the key to its success.
We developed our approach to work based on this premise.

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Our approach is to:

  • IDENTIFY THE CLIENT’S SALIENT POINT

    The company’s identity is a crucial element of its differentiation, value proposition and the foundation for its existence. Whether a start-up or an established company, our team works with our clients to identify and gain consensus around what we need to focus on.

  • EXECUTE SALIENT POINT-BASED INITIATIVES

    Once the salient point is identified, we position it as the foundation for all marketing initiatives. Our philosophy is that a client’s ‘salient point’ is the heart of why the company matters to its customers, investors, staff, industry and the press.

  • ACCELERATE GROWTH

    Our goal is to develop marketing solutions that put our clients on an accelerated path to growth. We want our clients to achieve their business goals using the expertise and executions we provide. It’s a straight-forward goal, and it’s why we love what we do.


SalientMG Scorecard

We delve into our clients’ organizations to assess strengths, weaknesses and opportunities for improvement and growth.


SalientMG Self-Serve

We’re offering small companies and start-ups a simple way to buy time, small projects, or templates from marketing experts.

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