Senior Digital and Product Marketing Consultant
Barbara Pamplin is a Senior Digital and Product Marketing Consultant at SalientMG, developing a marketing audit program to help clients assess and benchmark their marketing effectiveness and infrastructure. Over the last 18 years, Barbara has held strategic marketing roles on both the agency and client-side, driving business results through brand management, multi-cultural marketing, direct fundraising, paid and organic search, digital media and mobile marketing.
In addition to working with SalientMG’s clients to assess marketing capabilities and develop marketing strategies, Barbara is also President of Pamplin Digital, a media company and marketing consultancy.
Prior to SalientMG and Pamplin Digital, Barbara served as the Chief Marketing Officer for the YMCA of Greater Seattle. She modernized the non-profit’s marketing efforts through centralizing and expanding the marketing department, replacing legacy marketing technology, transforming internal processes, and championing data-driven decision making. She also led global acquisition strategy and execution for the Microsoft Office family of products. Through a fully centralized global model that she designed, Barbara drove search, mobile, and programmatic media along with campaign measurement and research while spearheading digital creative development. Barbara was recruited from a role with Xbox, as the Digital and Search Advertising Lead, driving global paid search for the Xbox One announcement/launch as well as game titles, the Xbox Live service and creative development for the 2012 Xbox 360 holiday digital campaign.
Barbara received numerous Marketing Excellence and Gold Star awards throughout her career at Microsoft and was selected as an Internationalist 100 as well as one of the 25 Mobile Marketing Women to Watch in 2011 by Mobile Marketer. Barbara is truly a marketing evangelist, speaking frequently at industry events and partnering with other thought-leaders to help improve digital marketing expertise industry wide.
Barbara holds a B.A. in Mass Media Arts and a M.B.A. in Marketing from Clark Atlanta University and lives in Seattle, Washington with her husband and 2 children. In her spare time, Barbara is officially a soccer mom and performs with a group of Afro-Brazilian dancers at festivals and community events.
Barbara’s Recent Blog Posts