“Over the course of my career, I have made it a point to surround myself with people who inspire me, to push the limits beyond my comfort zone, to do something that has never been done before. Mack has been one of these individuals. One of the reasons I love this industry so much is because of people like her and the handful of people that “get it”. Mobility, and well… digital overall, has grown front and center within the top brands in the world, and having firms like SalientMG allows these brands to engage with their customers like never before.”
Manager of Digital Engagement, Norwegian Cruise Line
Bringing more than 15 years of experience in the mobile/digital industry, Jonathan Stephen is currently the Manager of Digital Engagement at Norwegian Cruise Line overseeing the cruise line’s mobile strategy. Prior to transitioning to the Marketing department, he consulted for Norwegian Cruise Line, overseeing their IT Web Production Support Initiatives in the Business Process Management Team, before joining full-time as the Manager of Web Programs.
Jonathan also spent time in the airline industry heading up mobile/digital strategy for airlines including Silver Airways and JetBlue. At JetBlue, he led the Mobile & Emerging Technologies team for over three years with the responsibility of driving their overall mobile strategy. His love for travel, digital, and mobile shinned in the JetBlue organization where he was able to launch the airline’s first mobile app, tablet app, and mobile optimized website. He also supported many airport and onboard innovation initiatives to enhance the overall customer experience.
His past has also included various roles throughout the mobile ecosystem having worked at companies such as the Elite SEM, the Mobile Marketing Association, Motorola, Vindigo, and Flurry.
Jonathan has been featured alongside many other key industry experts in the book “The Art of Mobile Persuasion” in 2015, written by Jeff Hasen (http://artofmobilepersuasion.com). He has been a keynote speaker to a combined audience of over 35,000 people over the course of 70 events and conferences throughout Europe, Middle East, U.S. and Canada, covering various topics around mobile marketing technologies, marketing best practices, airline innovation, and mobile strategies for brands and agencies. He was named as one of the “2012 Top 40 under 40” Innovative Brand Marketers by Brand Innovators and has been featured in many journals such as the Mobile Marketer, Mobile Mixed, Untethered.tv, Mobile Commerce Daily, Digiday, GoMo News, and USA Today.