Founder & CEO
Erin (Mack) McKelvey, Managing Partner/CEO of SalientMG, serves as senior marketing counsel for technology companies and brands at various stages of growth. Over her 18-year career in mobile and digital, Mack has led transformative B2B and B2C company growth initiatives to accelerate revenue and create market differentiation for publicly traded and privately held companies.
Prior to founding SalientMG, Mack was the Senior Vice President, Marketing, at Millennial Media; where she led the company’s global corporate and product marketing, industry relations and communications; from the company’s start-up stage through its successful 2012 IPO. Before Millennial Media, Mack held senior roles at SIRIUS XM Radio, VeriSign, British Telecom (BT Ignite), and 2nd Century Communications. She also held senior tech communication roles at Edelman and Alexander Communications (now part of Ogilvy PR).
Mack is a frequent advertising and tech industry speaker, conference advisor, and awards judge. She currently serves on the Advisory Board for Advertising Week Europe and Advertising Week New York; the Board of Directors for the Marketers Choice Awards (Industry Index). She is a member of the Advertising Women of NY (AWNY) and she previously served on the North American Board of the Mobile Marketing Association (MMA) and the Mobile Board of the Interactive Advertising Bureau (IAB).
Mack teamed with Business Insider to create the 2014 list of Most Powerful Women in Mobile Advertising; in both 2013 and 2012, Mack was named one of the Most Powerful Women in Mobile Advertising, by Business Insider. In 2012, Mack received the Silver Medal Award for outstanding contribution to the advertising industry, by the American Advertising Federation (AAF). In 2010, she was listed on the inaugural Mobile Women to Watch, by Mobile Marketer; and she was a contributing author of Mobile Marketing for Dummies.
Mack lives in the DC area with her husband, a government contracts consulting executive and a former U.S. Reconnaissance Marine, with 2nd Recon Bn. They have two daughters, support numerous charitable organizations including the American Cancer Society, Susan G Komen, St. Jude, ALS Foundation, Marine Reconnaissance Foundation, Silent Warriors Scholarship Fund, Warrior Dog Foundation, Heroes for Hire, and AMVETS; and are early stage investors.
Mack’s Recent Blog Posts
- Customer Centricity January 7, 2019
- Bring Passion To What You Do November 15, 2018
- The Power of Voice in the Age of #MeToo November 2, 2018
- Ad Tech Gets the Jump on 2017 at CES February 13, 2017
- Veluxe CEO Susanna Quinn on 7 Keys to Brand Traction December 23, 2016
- Fortune Brainstorm Tech Inspires Marketers With Possibilities July 20, 2016
- What’s In a Name? June 8, 2016
- The Chaos of Creation February 2, 2016
- How Mentors Can Help You for a Reason, a Season or a Lifetime January 26, 2016
- New Year’s Resolutions Won’t Make You More Successful January 6, 2016